SOFT SAVING: GEN Z’S FINANCIAL PHILOSOPHY

Soft Saving: Gen Z’s Financial Philosophy

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success followed a familiar pattern: earn continuously, conserve boldy, buy a home, and prepare for retirement. Yet Gen Z is coming close to cash with a fresh point of view. As opposed to concentrating entirely on lasting accumulation, this generation is focusing on equilibri

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